Customers connect when they perceive that what you offer is the solution they've been seeking. By using a blend of data-driven analytics combined with a creative and artistic outlook I will help you to achieve that connection.
Are you developing a new marketing or content strategy or looking to improve the results of your existing strategy? Do you need to update your user interface to improve the customer experience? Or perhaps you simply need an outside eye to give you a fresh perspective. I can assess what you need and deliver results that drive sales.
Branding and Positioning:
Work with leadership team to develop a strategic vision for your company, product or service
Conduct market research to determine your audience
Develop new branding or create a new story for your existing brand
Create customer profiles and user personas
Design and implement surveys
Research others in your space and create a competitive matrix
Deliver comprehensive assessments of existing products or those about to launch
Content Creation and Public Relations:
Generate Direct Response copy
Create web content, press releases, testimonials and user cases
Storyboard and script product videos
Craft a digital strategy: editorial calendar, newsletters, and social media content
Source, plan and coordinate event appearances
Conduct media outreach
Create and submit panel pitches, solicit panel opportunities and moderate panels
Operations and Documentation:
Multi-channel management and sourcing
Schedule a meeting that fits your availability right now by clicking on mymeeting calendar.
You can also contact me by completing the contact form below.